Build Workflows That Respond to Deliverability Issues
Email bounce and spam complaint events can now trigger workflows, allowing you to take action when contacts have email deliverability problems.
When an email bounces (because the address is invalid, the mailbox is full, or the domain doesn't exist) or when a contact marks your email as spam, you can now trigger a workflow to take action immediately. These triggers work for both broadcast emails and workflow email steps, so you have complete coverage across all your email sending.
Why you'll love this:
- 🧹 Automatic List Cleaning: Keep your contact list healthy without manual work.
- 🎯 Smart Handling: Build different responses for bounces vs spam complaints
- 📊 Better Deliverability: Proactively manage email issues to protect your sender reputation.
- ⚙️ Complete Coverage: Works for both broadcast emails and workflow email steps.