Kenneth Fong
Feature summary:
Add comprehensive performance metrics and an inline email preview to the Broadcast list view so users can evaluate each broadcast’s results without opening individual emails.
Problem / why this matters:
Currently the Broadcast list is minimal and requires opening each broadcast (or digging through reports) to see performance. This slows optimization and A/B learning. For 2026-level email marketing, teams need immediate visibility of the key metrics that determine why an email succeeded or failed. Having stats and the subject/preheader/visual preview on the main list speeds analysis, increases iteration velocity, and improves deliverability, engagement, and revenue.
Proposed solution / desired behavior:
On the Broadcast list page, add the following columns and UI elements for each broadcast row:
  1. Visual preview (replace the current generic icon)
  • Small thumbnail screenshot of the email to the left of the broadcast name.
  • Hover state: expands into a larger preview so marketers can quickly scan layout, imagery, CTAs and copy without leaving the list.
  1. Enhanced Name column
  • Show: broadcast name (primary), subject line (secondary), and pre-header text (tertiary) all in the name column so teams can quickly correlate messaging with performance.
  1. Open Rate column
  • Display percentage (e.g., 28.4%) and raw numbers underneath (e.g., 2,842 / 10,000).
  1. Clicked Rate column
  • Display percentage of total recipients who clicked any link (e.g., 4.5%) and raw count (e.g., 450).
  1. CTOR (Click-to-Open Rate) column
  • Display percentage of opens that resulted in a click (e.g., 15.8%).
  1. Additional performance columns (optional/expandable)
  • Delivered rate, bounce rate, unsubscribe rate, spam reports, revenue attributed (if applicable), and a “last sent” timestamp.
  • Allow columns to be shown/hidden and reorderable.
  1. Quick actions / drill-downs
  • Clicking any metric opens detailed reporting for that broadcast (same screen used today) for deeper analysis.
  • Hover or inline tooltip to show definitions (e.g., CTOR = clicks ÷ opens).
Design / UX notes:
  • Keep rows compact for scannability; thumbnails should be small but legible on hover.
  • Permit toggling between compact and expanded list views.
  • Provide export and sort/filter capabilities (sort by open rate, clicked rate, CTOR, date, subject, etc.).
  • Respect privacy and performance: store lightweight thumbnails or render client-side from archived HTML; lazy-load previews to avoid slowing the index page.
Business impact:
  • Faster diagnosis of what subject lines, pre-headers, and creative assets drive opens and clicks.
  • Reduced time-to-insight and improved iteration speed for A/B testing and campaign optimization.
  • Higher email ROI from quicker learning loops and better-informed changes to copy, design, and segmentation.

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