Chris Pedone
I know you added the facebook fields into site settings, this is only providing server side events to facebook and not browser side events, which is causing facebook to miss events. We need a native OAuth-style Meta integration with Pixel + CAPI together and deduplicate events so purchases aren’t double-counted:
  • It strengthens match quality
  • It improves attribution stability
  • It gives redundancy
Adding pixel events into the funnel steps manually for browser events:
  • Duplicate events
  • Broken dedupe
  • Inflated purchases later
  • Reporting chaos when scaling