Engagement-Based Contact Filtering
Kenneth Fong
As a user, I would like to automatically segment and filter out contacts who haven’t opened or clicked any emails over the past X months. This feature streamlines my list management by identifying inactive subscribers, helping me maintain a highly engaged audience and improve email deliverability. Customize the time frame (e.g., 3, 6, or 12 months) to fit re-engagement strategy or list-cleaning schedule.
Purpose: Automatically segment and filter out inactive contacts.
Criteria:
• Identify contacts who haven’t:
• Opened any emails.
• Clicked any links in emails.
Time Frame: Customizable (e.g., 3, 6, or 12 months).
Benefits:
• Maintain a highly engaged email list.
• Improve email deliverability.
• Focus campaigns on active subscribers.
Customization: Adjust filters to fit your re-engagement or list-cleaning strategy.