Discounts - Limit to specific user or group of users
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David Lamoureux (Product Support Analyst)
Limit discounts to a specific user or group of users. May select one or multiple (by checkbox) or by a filter.
Heidi Fivash
Shopify has something like this. You can also do it by tag, so for example make the discount available to all users who have purchased a specific product. Really helpful!