Being able to select different SMTP servers for addresses within the same domain.
Alvaro Hernandez Gomez
We work hard to keep delivery rates and domain reputation as high as possible. If we use broadcast for transactional emails it hurts the reputation, and if we need to register a different domain to separate them, we need to build that reputation from scratch.
If we can link the email address to a specific SMPT, then each email would be channeled accordingly. newslettter@ for broadcasts, info@ for transactional emails... all within one domain with different SMPTs.