30 DAYS TO GET RESULTS on a Top of Funnel Split Test? What?
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Kira Volpi
That is crazy. Even Russel says to fail fast and constantly change your funnel content after a couple of days of lack of performance. How are you supposed to wait 30 days for results? It will take YEARS not days to find out your best content. This needs to be addressed ASAP!
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David Lamoureux (Product Support Analyst)
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Hey Kira Volpi thank you for reaching out about this and expressing your concerns. We have to close this request as it is not exactly a request but rather a call for clarification.
I apologize for any confusion here as 'time' is not exactly the right metric here, it's 'traffic'.
For example, a split that has 1000 hits in a day would give faster split test result than one that has 100 hits, right.
As far as how the traffic is split, the standard practice is to randomly assign based on the percent split to avoid the possibility of a pattern in visitor traffic that you aren't aware of that causes certain types of visitors to always be sorted into one group or the other. So if it's 50/50, they have an equal chance of landing on either page.
If you only have a few dozen or hundred visitors in a month, you probably aren't likely to get statistically significant results from tests without enough sample data, you simply need more traffic.
I hope this clears things up. Thank you again for reaching out and if you have any other feature requests, please don't hesitate to make them.